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PROFESSIONAL EXPERIENCE

Protiviti

SENIOR BRAND & SPONSORSHIPS PROGRAM MANAGER l NY, NY l January 2023 - Present

  • Manage athlete relationships with brand ambassadors (US Open Champion, Matt Fitzpatrick and Chevron Championship winner, Jennifer Kupcho)

  • Work closely with executive management to shape strategy for partnerships, advertising and sponsorship opportunities

  • Create unique client and employee experiences to strengthen connection with brand ambassadors and reinforce corporate strategy

  • Collaborate with creative, digital, communications, social, PR and regional marketing teams to ensure success and optimize campaign integration

  • Evaluate expansion opportunities for sponsorship and advertising in golf, sports and more broadly in other domains

  • Scope and manage marketing and advertising budgets; measure impact across channels and steer program improvements, driven by data

GLOBAL FINANCIAL SERVICES MARKETING SENIOR MANAGERHARMONIZATION PROGRAM MANAGER  l  NY, NY  l June 2021 - Present

  • Design and implement holistic marketing strategies and plans, working collaboratively with solution, industry, ecosystem and marketing leaders, ensuring strategic alignment and collaboration

  • Enable global collaboration and drive alignment with firm strategies and business priorities

  • Measure marketing program effectiveness against KPIs to drive continuous improvement

  • Develop industry-focused content distribution go-to-market strategies for FSI practice leaders and subject matter experts across solution offerings with specific focus on expanding the Protiviti brand awareness in the Insurance, Payments and Mortgage & Consumer Lending sectors (webinars, conferences, roundtables, conference sponsorship and/or speaking engagements, newsletters, social media, sales assets, credentials, case studies, presentations, website content, and thought leadership: e.g., blogs, white papers, infographics)

  • Lead industry association partnerships and brand activations - American Banker Most Powerful Women in Banking, InsureTechConnect, NAAMBA, MBA, Museum of American Finance, Women's Bond Club

Allianz

BRAND EXPERIENCE DIRECTOR, NORTH AMERICA l NY, NY l April 2018 - May 2021

  • Drive brand strategy and value proposition for business units and central functions through digital marketing, internal communications, partnerships and promotional initiatives internally, and in the market

  • Agree results-oriented targets with the business and deliver targeted multi-channel marketing and change-communications plans by leveraging differentiators, customer insights, market data, and competitive analysis

  • Rebranded and launched broker loyalty program: defined retention strategy, programmed triggers to automate marketing touchpoints throughout sales process, deliver proven engagement experiences

  • Lead digital marketing strategy and plan editorial content calendar (delivered marketing automation platform trainings and tools, SEO & PPC, manage social channel content & performance, annual Net Promoter Score survey, segmented quarterly newsletters, mobile app, video, VR & AR assets)

  • Leverage cross-functional network of regional and global liaisons to C-Suite, Sales, Underwriting, Risk Management/Consulting and Claims as brand ambassadors (media trainings/LinkedIn sales trainings/media briefings)

  • Scope and manage marketing and advertising budgets; negotiate associated agreements

  • Established and steer national employee engagement council (aligning global HR, national CEO and executive management and local office leadership) to deliver a consistent employee experience and brand culture across the region: recruiting strategy, interview/onboarding collateral, launching incentive and recognition programs, digital upskilling/professional development initiatives, diversity, equity & inclusion affinity groups, engagement surveys and contests, charitable efforts, and wellness trainings/events

  • Work with corporate real estate, HR and operations to integrate brand aesthetic and messaging across physical and digital environments (multi-phase project including 30 US + 3 Canada offices)

GLOBAL HARMONIZATION PROGRAM MANAGER  l  Munich, Germany  l 2017 - 2018

  • Built, managed and motivated global team in virtual environment across multiple projects and countries using agile principles and project management tools

  • Led tactical steering and assurance of project deliverables by assisting work streams in dealing with challenges to meet efficiency program objectives and facilitate interdependencies

  • Supported analysis of financial and program plan results and milestone accomplishments

  • Prepared presentations for global executive steering committee, AGCS and Allianz Supervisory Board meetings, Town Halls, Works Council sessions and ad hoc requests

NORTH AMERICA MARKET MANAGEMENT BUSINESS ANALYST  l  New York, NY  l  2016 - 2017

  • Chief of Staff to SVP and Regional Head of Sales to align Business Development, Planning, Marketing, Internal Communications, Media, and Governance across product and geographic sales functions

  • Drove high-visibility projects and corporate initiatives with Executive Management Team; adapted scope of work to mitigate risks; delivered complex projects including restructurings, process automation and technology enhancements, offshore trainings, and marketing campaigns within budget and on schedule

  • Created and implemented internal business processes for department and region (cost planning and performance management, audit, and business reviews)

  • Conducted financial analyses based on P&L drivers and key sales performance indicators, market trends, opportunities

NORTH AMERICA HEAD OF EVENTS & SPONSORSHIPS  l  New York, NY  l  2014 - 2016

  • Worked with executive stakeholders, industry associations, and non-profit organizations to plan and implement over 50 corporate meetings, hospitality, and brand activation events annually across North America

  • Managed internal collaboration to develop integrated marketing strategy for high-visibility B2B events, align with brand guidelines and global compliance standards (legal, media, creative, operational, administrative)

  • Managed all project components including budgets, sponsorships, international board member briefings, live entertainment/talent, venue sourcing, contract negotiations, media, transportation, staffing, scripts, production, vendors, hospitality, and creative services including landing pages and digital marketing assets

  • Evaluated success of events by calculating return on investment through analysis of market research and conducting focus groups

Derek Jeter's
Turn 2 Foundation, Inc.

DIRECTOR OF DEVELOPMENT & EVENTS  l  New York, NY  l  2010 - 2014

  • Worked with executive stakeholders, industry associations, and non-profit organizations to plan and implement over 50 corporate meetings, hospitality, and brand activation events annually across North America

  • Managed internal collaboration to develop integrated marketing strategy for high-visibility B2B events, align with brand guidelines and global compliance standards (legal, media, creative, operational, administrative)

  • Managed all project components including budgets, sponsorships, international board member briefings, live entertainment/talent, venue sourcing, contract negotiations, media, transportation, staffing, scripts, production, vendors, hospitality, and creative services including landing pages and digital marketing assets

  • Evaluated success of events by calculating return on investment through analysis of market research and conducting focus groups

DEVELOPMENT MANAGER  l  New York, NY  l  2008 - 2010

  • Interviewed, trained, and supervised full-time employees and interns

  • Coordinated and led business meetings, fundraising events, and program activities: created and maintained production documents; arranged travel for staff and talent

EDUCATION

Fordham University

BACHELORS OF SCIENCE

  • Computer & Information Sciences

  • Communications & Media Studies: Journalism

SKILLS & CERTIFICATIONS

  • 2023 ANA B2 Award Winner – Sponsorships – Protiviti x American Banker Most Powerful Women in Banking Activation     

  • Certified Prosci Change Management Practitioner

  • Advanced in PC/MAC environments: Microsoft Office, Adobe Suite, QuarkXPress

  • Marketing/Sales automation: Pardot, Salesforce, Stripo, Hootsuite, Boomset, LinkedIn Sales Navigator & Elevate

  • Digital production: ON24, Vimeo Livestream Production Studio, vBrickRev, Cisco WebEx Events

  • InsideOut Management Certification

  • Influencing others Without Authority® Certification

  • Programming experience: HTML, CSS, FLASH, PERL, SQL, C++, BASIC JAVA

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